A Study on the Role of Digital Marketing in Event Promotion in Dutse Local Government Area, Jigawa State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
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- NGN 5000
Chapter One: Introduction
1.1 Background of the Study
Digital marketing has become an indispensable tool in the promotion of events, offering businesses and organizers innovative ways to connect with audiences, expand reach, and boost engagement. In Dutse LGA, the rapid growth of digital technology and social media platforms provides a unique opportunity for event organizers to engage local communities effectively. Platforms such as Facebook, Instagram, and Twitter offer real-time interaction, allowing promoters to build anticipation, address audience queries, and create immersive pre-event experiences. Despite its potential, the adoption of digital marketing in Dutse LGA is hindered by challenges such as limited digital literacy, inconsistent internet access, and inadequate resources for implementing strategic campaigns. Exploring the role of digital marketing in event promotion offers insights into how these tools can enhance participation and economic outcomes for local businesses and cultural organizations.
1.2 Statement of the Problem
Event organizers in Dutse LGA struggle with limited audience turnout and engagement, often relying on traditional methods like posters and radio announcements that lack real-time feedback and personalized interaction. These methods fail to leverage the immense reach and efficiency of digital platforms, resulting in suboptimal event visibility and attendance. This study seeks to examine the role of digital marketing in addressing these challenges, focusing on its impact on audience engagement, event awareness, and overall success.
1.3 Objectives of the Study
- To examine the role of digital marketing in promoting events in Dutse LGA.
- To identify the challenges associated with implementing digital marketing strategies in the local context.
- To assess the effectiveness of various digital marketing platforms in driving audience engagement.
1.4 Research Questions
- How does digital marketing influence event promotion in Dutse LGA?
- What challenges affect the adoption of digital marketing strategies for events?
- Which digital platforms are most effective in enhancing audience engagement?
1.5 Research Hypotheses
- H0: Digital marketing has no significant impact on event promotion in Dutse LGA.
- H1: Effective use of digital platforms enhances audience engagement and event turnout.
- H2: Addressing implementation challenges improves the success of digital marketing campaigns.
1.6 Significance of the Study
This study provides valuable insights for event organizers, digital marketers, and policymakers in Dutse LGA on leveraging digital tools to improve event promotion. By identifying effective strategies and addressing barriers, the findings contribute to fostering a more digitally inclusive and economically vibrant community.
1.7 Scope and Limitations of the Study
The study focuses on the role of digital marketing in promoting events within Dutse LGA, Jigawa State, considering local socio-economic and technological factors.
1.8 Operational Definition of Terms
- Digital Marketing: The use of online platforms and tools for promoting products, services, or events.
- Event Promotion: Strategies aimed at creating awareness and driving participation in organized events.
- Audience Engagement: Interaction between event organizers and attendees to foster interest and participation.
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